The Importance of Digital Relevance for The Modern Marketer
- By Michael O. Brickell
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- 30 Nov, 2017
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In today’s busy, modern world, it’s important that we do what we can to stay current in our field. This is especially true for any marketer looking to build a fulfilling, lasting career online.
Marketers have to prove they are at the cutting edge of their field, and those who can are likely to have more success and bring in more revenue. Don’t worry though; there are lots of things you can do to ensure you remain relevant.
Technology
The first, and most important, way to stay relevant is by embracing technology. So much can be achieved online. To make yourself indispensable and recession proof, you need to learn how to use this vast and rewarding tool. Learn the basic principles of digital marketing, and then explore the ways in which the internet can improve your campaigns even more.
Learn how to achieve the best possible ROI by effectively spending each and every dollar. Leverage the benefits of a sound Customer Relationship Management (CRM) strategy. Use ad technology platforms and marketing automation to get your campaigns running even more smoothly. Exploring these tools and how they can work together will take your marketing to the next level, allowing you to stay at the very forefront of your field.
Analytics are another important part of the modern marketer’s arsenal, and those who can confidently implement strategies based on analytic data are in high demand. Marry this with a deep understanding of online tools and practices and you’ll be well on your way to becoming a hugely relevant player.
Quantifiable Results
You must be able to show that you have a proven track record. Marketers who have already achieved quantifiable results are always in demand, and are likely to be able to pull in more income for their services. Look for opportunities which will allow you to have a real, numerical impact on businesses, whether that be through impacting the bottom line with your marketing campaigns or by helping the business to scale.
Build Your Personal Brand
Learn how to market yourself by honing your personal brand. For an online marketer, LinkedIn is a great platform for this. Your profile can show more personality than a traditional resume, so it’s your chance to really showcase yourself and your skills. Highlight your achievements and show your personality, in a professional way.
Make the most of your connections. A marketer with 500+ connections appears more in demand than one with less than 100. Don’t just connect with anyone though; you should be networking with relevant, industry professionals.
Keep Learning
Never stop looking for opportunities to educate yourself. Technology, marketing best practices and digital tools are always advancing, and there will always be something new to explore. It doesn’t matter if you continue your education formerly through an institution, by researching in your spare time or something in between, just continue it. Keep up to date and be aware of new releases. Try them out.
